Artificial intelligence is changing how businesses operate but it’s also changing how cybercriminals attack.
One of the fastest-growing threats we’re seeing is AI-generated voice and video scams, often referred to as deepfake attacks. These scams are designed to impersonate executives, managers, or trusted vendors to trick employees into sending money or sharing login credentials.
Unlike traditional phishing emails, these attacks feel personal and urgent.
A phone call that sounds like your CEO.
A voicemail that sounds authentic.
A video message that looks real enough to trust.
That’s what makes them dangerous.
Technology alone can’t stop these attacks. Deepfake scams target people and processes, not just systems. When trust is exploited, even well-secured environments can be compromised.
The most effective defenses are simple and practical:
These steps create friction for attackers and protect employees from being put in high-pressure situations.
AI-driven scams will continue to evolve. The goal isn’t fear it’s preparedness.
Security today isn’t just about firewalls and software. It’s about clear processes, informed employees, and consistent verification.
If your organization hasn’t discussed how to handle voice or video-based requests, now is the time.
— Anthony Buonaspina
CEO, LI Tech Advisors
Anthony has been in the MSP business since before the acronym existed. Managed IT once started as break-fix solutions and some light phone support.
Since then, he has seen the industry flourish into a landscape of platforms, cloud servers, software tools and AI . Tailoring network configurations and software stacks to the specific needs of each business.
In his current role, he focuses on proactive planning, ensuring clients can avoid potential issues altogether. This involves meticulous planning for enhanced business continuity, allowing swift resolution of any unforeseen challenges. What initially began as addressing "fires" through break-fix solutions has evolved into a proactive approach, ensuring that such issues are prevented from arising in the first place.
